RCS Business Messaging
- The direct line to your customers
- Send messages directly to your customers or employees via RCS Business Messaging - with your brand as the verified sender.
- Communicate with your customers, share text messages, images, videos and more. RCS Business Messaging supports diverse content.
- Improve your customer service and use RCS Business Messaging as a chatbot channel! This will make your customer service more efficient and even better.
- Use chat as a sales channel for your products and services - interactive and close to your customers.
Kaufland is the first food retailer to use RCS.
Marketing
Inform your customers directly about new products, services and promotions
m-Commerce
Advise your customers individually and sell your products and services in direct customer contact
Customer Support
Resolve customer queries directly in mobile chat
Engagement
Keep your customers' processes and contracts up to date with RCS Business Messaging
How does RCS Business Messaging work?
RCS Business Messaging is based on the Rich Communication Services (RCS) standard and is pre-installed in the messaging app on your customers' smartphones. In contrast to conventional SMS, RCS Business Messaging offers a wide range of multimedia options.
This allows you to send not only text messages in your company design, but also videos, images and much more. This turns the smartphone into an effective communication channel, ideal for marketing campaigns, product sales, services and customer chats.
Success stories
There are several application and customer examples that demonstrate the possible uses of RCS Business Messaging
Questions and answers about
RCS Business Messaging
Here you will find answers to the most important questions about RCS Business Messaging
What is RCS Business Messaging?
RCS Business Messaging is a new, modern standard for communication between businesses and their customers. Based on the Rich Communication Services (RCS) protocol, it enables direct, interactive engagement with customers – without requiring additional apps – directly through the pre-installed messaging app on smartphones. The service is globally supported by mobile carriers and device manufacturers.
What can you do with RCS Business Messaging?
- Engage directly and authentically: Send messages straight to your customers or employees – with your company name as a verified sender.
- Share multimedia content: Whether it’s text, images, videos, or files – RCS makes your communication more versatile and engaging.
- Customer service via chatbot: Integrate chatbots and make your service more efficient and effective.
- Sell interactively: Use chat as a digital sales channel – direct, conversational, and close to your target audience.
Why should you use RCS Business Messaging?
The smartphone is our constant companion – and messaging has long become the standard. RCS Business Messaging combines the best of SMS and modern messengers:
- Rich features: Send content with images, videos, buttons, or quick replies – directly in the chat.
- No app download, no registration: Your customers receive your messages directly via their standard messaging app. No extra download required.
- Secure through mobile operators: Only verified services can send messages. If a smartphone is stolen and the SIM card is blocked by the user, RCS messages can no longer be received – preventing misuse of sensitive content such as two-factor authentication or one-time passwords.
- Efficient and data-driven: Check in advance if a number supports RCS, and analyze interactions (read, clicked, replied) in real time.
- Flexible and compliant: Design your content freely – always within the framework of legal guidelines and regulations.
Conclusion: RCS Business Messaging is your smart communication and sales channel – delivering maximum reach with minimal barriers.
Which devices support RCS Business Messaging?
RCS is already enabled on most smartphones – on Android devices (from version 5.0) and on iOS devices (from iOS 18.1) via the pre-installed messaging app. No additional downloads are required, making it easy for users to receive rich, interactive messages directly on their standard messaging app.
What does RCS Business Messaging cost?
Usage can be flexibly configured. Depending on the application, we offer various price models - for example, per message, in a 24-hour window or as a monthly flat rate. For specific information: Contact us directly.
For your customers ("end customers"), RCS is a data-supported messenger service - just like other modern messengers.
What is the reach of RCS Business Messaging?
About 99 % of smartphone users in Germany can receive RCS—that’s roughly 70 million people. By comparison, according to Statista, WhatsApp has approx. 44 million Users.
You can find all the latest figures here: PDF Download Overview.
Comparison: WhatsApp Business Platform (API) vs. RCS Business Messaging
What makes RCS stand out compared to the WhatsApp Business API?
- No download required: Messages are received directly in the pre-installed messaging app – no extra app needed.
- No template restrictions: Create content flexibly and spontaneously, without complicated approval processes.
- SIM-based security: If the SIM is blocked, this status is reflected through the API – providing effective protection against misuse.
- Transparent, predictable costs: Choose the model that fits your needs – pay per message, per 24-hour session, or with a monthly flat rate.
- Check availability before sending: Verify in advance whether a number supports RCS and optimize your campaign targeting.
- One-time brand verification: Only once per service – verified by German network operators.
- Largest reach in Germany: Reach more recipients than with any other messenger. See also: "What is the reach of RCS Business Messaging?"
- Global standard: RCS is based on the GSMA Universal Profile – ensuring ongoing development and interoperable features, not a proprietary solution.
- Local support from network and platform providers: Direct contacts from launch to operation.
- Legally compliant: Fewer restrictions as long as applicable laws are followed. For more details, visit Acceptable Use Policy | RCS Business Messaging | Google for Developers
We are happy to discuss these and further benefits with you in an individual consultation.
Learn more now: How can you deploy RCS Business Messaging in your organization?
Provider of RCS Business Messaging
in the networks of Telekom Deutschland, Vodafone Germany, Telefónica Germany and 1&1 Germany.
